TARABUT
NON-PROFIT CAMPAIGN
MULTIMEDIA CAMPAIGN - 2023
Togetherness… in Unison
Annually, the Tripoli-based local NGO Trablus El-kheir launches a multi-staged charity programs that focuses yearly on a variety of notable causes. In 2023, we’ve collaborated with the NGO on their (‘Tarabut’ — ‘Togetherness’) campaign that came about as an effort to civically call for unity in charity and community work.
call-for-action
Unlike their previous campaigns, the team at Trablus El-kheir took a broader approach in the ’23 campaign and focused more on channels that call for volunteering activities across the city and in multiple local communities to provide basic aid and food supply during the Winter and Ramadan seasons.
Patterns and Communities
We have created the name and visual system for the campaign ‘Tarabut’ by emphasizing on the communal level of this program and building a visual system around the concept of ‘unity’. The team worked on developing a minimal visual language that repeats itself in unison, creating multiple facades of shapes and icons that weave together in harmony.
